Top 5 Social Apps Performance on Unified Platform in Portugal - Q1 2025

In the first quarter of 2025, the social app landscape in Portugal saw varied performance across top platforms. According to Sensor Tower, these trends reveal insights into user engagement and revenue generation.

Facebook from Meta Platforms, Inc. experienced a steady increase in weekly revenue, peaking at approximately $5.3K in early March. Weekly downloads showed a downward trend, starting at around 17K and decreasing to about 12K by the end of the quarter. Active users remained relatively stable, fluctuating around the 2.9M mark.

TikTok - Videos, Shop & LIVE by TikTok Pte. Ltd. saw high revenue, with a peak of approximately $207K in mid-February. Downloads decreased from over 20K at the beginning of January to about 12K by the end of March. Active users grew towards the end of the quarter, reaching nearly 1.7M.

Threads from Instagram had no revenue data available, but downloads were strong, ranging from 19K to 27K. Active users saw a rise, ending the quarter at over 1.1M.

Instagram also from Instagram, generated weekly revenue peaking at about $19K in early January. Downloads declined from 15K to around 9K. The active user count remained steady, averaging around 2.4M.

OmeTV – Video Chat Alternative by Video Chat Alternative saw revenue rise to $3.8K by the end of March. Downloads started at around 5.5K, declining to approximately 3.7K. Active users showed a slight decrease, ending the quarter at about 20K.

These insights from Sensor Tower highlight the dynamic nature of the social app market in Portugal, providing a snapshot of user preferences and engagement trends in early 2025. For more detailed insights, visit Sensor Tower.